The freelance brand under which I run my Product + Design + Build engagements. One person from strategic framing to deployment — fewer round-trips, decisions that fold design and tech constraints in from day one.
Thomas
Pédelaborde.
Product, design
and build — one
point of contact.
7 years of experience across three dimensions carried in parallel: I handle product strategy (roadmap, discovery, prioritization, KPIs), I produce the design (UX, UI, Design System, art direction) and I build full sites on Webflow, Framer and Next.js.
In practice: one contact from framing to deployment. Fewer round-trips, product decisions that bake in design and technical constraints from day one.
Sectors: B2B SaaS, FinTech/DeFi, E-commerce, Energy, Immersive media, Architecture/Construction.
What I do.
Product Manager
I clarify the problem before the solution. Continuous discovery, roadmap, trade-offs, metrics.
- Discovery (interviews, data, JTBD)
- Roadmap & prioritization
- OKRs · launch KPIs
- Backlog · User stories
- Agile/Scrum · rituals
Product Designer
UI systems, art direction and end-to-end UX. Typographic detail, information architecture.
- UX research · flows · wireframes
- High-fidelity UI (Figma)
- Complete design systems
- Art direction & brand
- Motion · interactions
Builder · AI
Shipped online, not in mockups. Webflow, Framer, design-in-code, agents and automations.
- Webflow · Framer · Next.js
- Design-in-code (Claude)
- Prompt · LLM · assistants
- Automations (Make, Resend)
- Deployment (Vercel)
Journey.
The company's first PM. Built the product practice from scratch, owned the full Design System, shipped UX/UI for the mobile app + backoffice + B2C/B2B journeys. Launched 2 new strategic markets. Continuous discovery, Scrum facilitation, pixel-perfect QA.
Solo PM + designer on an all-in-one AI crypto-trading platform: algorithmic bot marketplace, social copy trading, multi-exchange portfolio management, DeFi staking. The challenge: making a dense financial product readable for non-expert traders.
Built an e-commerce brand from scratch: business model, identity (art direction, logo, packaging), design and development of the V1 + V2 e-commerce site, acquisition campaigns, logistics and supplier management.
PO on B2C/B2B enterprise projects (web, mobile, VR, interactive installations). Led a 10-person team (devs, designers, motion, 3D). Framing, backlog, UX, pixel-perfect QA, client interface.
Two parallel projects: PO on a Business Analytics app rolled out to 14 international subsidiaries (change management, offline mode) + oversight of ChangeForBlue.com (specs, external agencies, IT dept).
B2C online sales Australia & New Zealand: clubmed.com.au + clubmed.co.nz, SEO, Adroll/Facebook/Instagram campaigns, performance reporting.
EDHEC student project: editorial site on women entrepreneurs. Co-founded, financial management, writing.
EDHEC selection. 15 days to launch an IT innovation — Silicon Valley methodology, mentors from UC Berkeley, Stanford, Google, Amadeus.
Rollout and management of the B2B e-commerce extranet, merchandising benchmark, design of product sheets for a new e-cig range.
Junior Enterprise: consulting services run by students for companies and institutions.
Editing and finalization of consumer files, brochure publications, bookkeeping, database verification.
Got a project in mind?
A brief, a doubt, a coffee. Reply within 24 business hours, from Bordeaux.